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From show opens and broadcast promos to social cuts and vertical campaign assets, Chop Shop Media shapes a single creative idea for every release channel.
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This American Beauty Star portfolio shows the practical side of entertainment marketing post-production: television opens, social-first edits, beauty tutorials, behind-the-scenes coverage and delivery formats that keep a campaign recognizable wherever audiences find it.
Project archive
Eight American Beauty Star deliverables spanning television launches, social content, beauty tutorials and behind-the-scenes campaign coverage.
Herrick Entertainment
A sizzle open that establishes the premise of American Beauty Star. It was created as part of a wider package that also included a graphic show open, television spots and internal video.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
Guest judge Josephine Skriver appears in behind-the-scenes coverage of makeovers for women who serve their communities. The footage supplied assets for IGTV, Instagram Stories and Snapchat.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
For American Beauty Star, Chop Shop Media developed a multi-platform social asset-delivery approach that included square-format Instagram marketing.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
A 30-second square-format teaser from the American Beauty Star social marketing archive, built for a concise, mobile-first release.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
Beauty Tutorials
A Sir John beauty tutorial for American Beauty Star, part of a series that brought his beauty tips to the show website, brand channels, social platforms and television audience.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
Beauty Tutorials
A one-minute celebrity makeup artist tutorial focused on a feline-eye look, extending American Beauty Star’s beauty content into a focused digital asset.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
Time-lapse photography used in an EPK workflow to capture the changing pace of a production day and turn behind-the-scenes activity into a shareable video.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
Herrick Entertainment
Guest judge Behati Prinsloo appears in an American Beauty Star behind-the-scenes edit created to extend the show’s exposure through marketing and social channels.
Producing · Media management · Video editing · Color · Effects · Graphics · Sound design · Output + delivery
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